Southeast Asia News Desk

(AsiaGameHub) –   Novibet has named Yiannis Stravroulas as its new Chief Technology Officer, tasking him with a primary focus on integrating AI and other modern technologies.

The Greek-headquartered operator is a dominant force in its domestic market and Cyprus, while maintaining a significant international presence across eight additional nations.

Since the launch of Brazil’s regulated online betting and iGaming sector on January 1, 2025, Novibet has been operational there, alongside its activities in Mexico, Ecuador, Chile, Canada, Finland, and Ireland.

In an official announcement regarding the appointment, the company highlighted that the new CTO will be instrumental in achieving its objective of becoming a ‘global GameTech company’.

Stravroulas, who previously served as Chief Operations Officer at the Greek IT organization Cognity, is responsible for strengthening Novibet’s technical infrastructure to support its growth, product development, and user experience.

“Joining Novibet represents a significant move beyond my comfort zone,” Stavroulas shared via LinkedIn.

“I am entering this role backed by my experience and thrilled by the prospect of evolving alongside a company that is growing at roughly 30% annually and expanding rapidly across 10 countries on three continents!”

“In this environment, technology is not merely a support tool but a fundamental pillar of the business—the engine driving the entire organization forward.”

Is technology the key to market leadership?

The emphasis on technology may become increasingly vital for Novibet as competition intensifies in its active regions, both from other licensed entities and the unregulated sector.

For instance, Brazil currently hosts more than 79 operators licensed by the Ministry of Finance’s Secretary of Prizes and Bets (SPA). The nation is also continuing its long-standing struggle against an established black market.

Meanwhile, in Finland, Novibet is preparing for the transition to a multi-license system as the government dismantles the Veikkaus Oy monopoly. This shift is expected to trigger a competitive scramble for market dominance.

The high level of competition in these territories underscores the necessity for technological excellence and operational efficiency, which are critical for firms like Novibet.

Stravroulas’ arrival follows the recent cancellation of a deal that would have seen Allwyn acquire a majority stake in Novibet, a move blocked by the Hellenic Competition Commission (HCC).

Following the termination of the Allwyn agreement, Novibet confirmed its commitment to its strategic roadmap, emphasizing that it will continue to utilize its proprietary platform and advanced technology as primary competitive assets.