GEOPOP, No More Entry Barriers for Real Estate Development

Seoul, Korea, June 22, 2023 – (SEAPRWire) – Real estate data solution platform company Groundcontrol, unveils its first real estate development co-participation project.

Groundcontrol, a comprehensive real estate information provider, is launching a real estate development joint participation platform called “GeoPop.” This service aims to support the participation of individuals in real estate development projects, which were traditionally difficult for individuals to access due to high entry barriers and closed information flows in the industry.

GeoPop is a service that provides individuals with the opportunity to collectively engage in carefully selected optimal development projects based on vast amounts of real estate data. The concept of fractional investment in real estate development within GeoPop emerged from the desire to address issues in the real estate market and connect them with the real estate investment needs of individuals. Seo Tae-sik, the co-founder of Groundcontrol, stated, “We wanted individuals who have been marginalized in the real estate development market to be able to participate safely with low barriers. We believe that increased participation by more individuals will contribute to creating new opportunities amid the current market conditions of weakened stable supply and investment sentiment.”

Unlike existing services that focus on fractional investments in completed buildings, where participants invest in shares of a fully constructed property, GeoPop facilitates participation in the development phase. It enables a group of participants to form a project community for a specific development project, collectively engaging in land acquisition, construction, and subsequent sale, while sharing the outcomes. The sharing of the entire development process is aimed at accelerating the entry point to the building, thereby lowering the entry costs and increasing the potential return on investment. Seo further explained, “Many people focus on investing in apartments, commercial properties, and other buildings, but the development phase of real estate is where the greatest value appreciation occurs, and naturally, it holds the potential for the highest profits. Of course, risks always exist. It is important to carefully examine and assess project-related information before making decisions,” emphasizing the need for meticulous risk analysis, management, and decision-making.

Simultaneous with the launch, GeoPop is to unveil its first real estate development joint participation project. The emergence of this new service has drawn attention to its potential to garner interest from individual investors and influence the influx of unproductive idle funds into the market.

Meanwhile, Groundcontrol received seed investment from Kingsley Ventures in February of last year and was selected as a K-Global accelerating company sponsored by the Ministry of SMEs and Startups and the Ministry of Science and ICT.


Media Contact

Company: Groundcontrol

Contact: Tae-sik Seo



SOURCE: Groundcontrol


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